CPC Calculator — Cost Per Click and Ad Budget Planner

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Bidirectional CPC calculator with conversion rate, CPA, ROAS, and ROI analysis for paid search and social ads.

Calculate

Total ad spend (₹)

Clicks

₹40.00

Cost per click (CPC)

Conversion rate (%)

Conversion value (₹)

12.5

Conversions

₹800

CPA

6.25x

ROAS

525.00%

ROI

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Quick answers to common questions

What is CPC and how is it calculated?+

CPC (Cost Per Click) = Total Ad Spend / Total Clicks. Example: spend ₹10,000, get 250 clicks. CPC = ₹40.

What is a good CPC for Google Ads in India?+

Average CPCs vary: Legal ₹150-400, Finance ₹80-250, SaaS ₹50-200, E-commerce ₹15-60. The key is whether CPC is justified by conversion value.

What is ROAS and how does it relate to CPC?+

ROAS = Revenue / Ad Spend. Lower CPC = more clicks per rupee = more conversions at same spend. A 20% margin business needs 5x ROAS to break even.

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