Bidirectional CPC calculator with conversion rate, CPA, ROAS, and ROI analysis for paid search and social ads.
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Quick answers to common questions
CPC (Cost Per Click) = Total Ad Spend / Total Clicks. Example: spend ₹10,000, get 250 clicks. CPC = ₹40.
Average CPCs vary: Legal ₹150-400, Finance ₹80-250, SaaS ₹50-200, E-commerce ₹15-60. The key is whether CPC is justified by conversion value.
ROAS = Revenue / Ad Spend. Lower CPC = more clicks per rupee = more conversions at same spend. A 20% margin business needs 5x ROAS to break even.
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