Marketing

CPM Calculator — Cost Per Thousand Impressions

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Three-way CPM calculator: solve for CPM, spend, or impressions. Optional CTR for derived CPC. INR and USD support.

Currency

Calculate

Total ad spend

Impressions

CTR % (optional — for CPC)

₹20.00

CPM (per 1,000 impressions)

₹10,000.00

Total spend

5,00,000

Impressions

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Frequently Asked Questions

Quick answers to common questions

What is CPM in advertising?+

CPM (Cost Per Mille) is the price paid for 1,000 ad impressions. Formula: CPM = (Total Spend / Total Impressions) × 1,000. An ₹500 CPM means you pay ₹500 to show your ad 1,000 times.

What is a good CPM for Facebook and Instagram ads?+

Average CPMs: Facebook Feed ₹400-800, Instagram Feed ₹500-1,200, Instagram Stories ₹300-700, Google Display ₹100-400, YouTube ₹150-500. Q4 CPMs are 40-60% higher due to holiday competition.

What is the difference between CPM, CPC, and CPA?+

CPM = pay per 1,000 impressions (awareness). CPC = pay per click (traffic). CPA = pay per action/conversion (results).

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