Marketing
CTR Calculator
Calculate click-through rate (CTR) from your ad clicks and impressions.
1.20%
Click-through rate (CTR)
CTR = (Clicks / Impressions) × 100. Typical display CTR is 0.5–2%; search ads often reach 3–5%+.
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Frequently Asked Questions
Quick answers to common questions
What is CTR?+
Click-Through Rate = (Clicks / Impressions) × 100%. It measures how often people click after seeing your ad.
What is a good CTR?+
Display ads: 0.5–2%. Search ads: 3–5%+. Social ads vary widely by creative and audience.
How can I improve CTR?+
Better headlines, relevant targeting, strong CTAs, and A/B testing creatives typically improve CTR.
Is my data private?+
Yes. All calculations are client-side.