Three-way CTR calculator with channel and industry benchmark comparison for search, display, social, and email.
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Quick answers to common questions
CTR = (Clicks / Impressions) × 100%. It measures what percentage of people who saw your ad or link actually clicked it.
Average Google Search CTR: Finance 5.7%, Legal 4.2%, E-commerce 3.8%, Health 3.3%, B2B Tech 3.0%, Education 5.2%. Overall average ~3-5% for search ads.
Email CTR benchmarks: E-commerce 2.5-3%, B2B SaaS 2-4%, Healthcare 2.5%, Non-profit 3-5%. CTR is calculated as clicks / emails delivered.
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