Calculate gross and net ROI, ROAS, break-even revenue, and compare multiple campaigns side by side.
Break-even revenue (after 20% COGS): ₹62,500.00
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Quick answers to common questions
Marketing ROI = ((Revenue - Marketing Cost) / Marketing Cost) × 100%. For accuracy, use gross profit instead of revenue when COGS is significant.
ROAS = Revenue / Ad Spend. ROI accounts for all costs including COGS. A 4x ROAS with 20% margin means you are losing money.
Classic benchmark is 5:1 ROI (500%). Email marketing averages 36:1, SEO 22:1, paid search 2-4:1. Compare ROI across channels to allocate budget.
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