Business
CAC Calculator
Calculate customer acquisition cost from marketing spend, sales spend, and new customers acquired.
₹3,200.00
Customer Acquisition Cost (CAC)
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Frequently Asked Questions
Quick answers to common questions
How is CAC calculated?+
CAC = (Marketing Spend + Sales Spend) ÷ Number of New Customers Acquired in the same period.
What costs should I include?+
Include ad spend, agency fees, sales salaries, tools, and any direct acquisition costs for the period.
How does CAC relate to LTV?+
Compare CAC to LTV. A healthy SaaS business often targets LTV:CAC of 3:1 or higher with payback under 12 months.
Is my data private?+
Yes. Calculations stay in your browser.