Business
LTV Calculator
Calculate customer lifetime value from ARPU, gross margin percentage, and monthly churn rate.
₹70,000.00
Customer Lifetime Value (LTV)
Related Tools
More free utilities you might find useful
Frequently Asked Questions
Quick answers to common questions
How is LTV calculated?+
LTV = (ARPU × Gross Margin %) ÷ Monthly Churn Rate. This estimates total gross profit from a customer over their lifetime.
What is ARPU?+
Average Revenue Per User — the average monthly revenue each paying customer generates.
Should I use monthly or annual churn?+
This calculator uses monthly churn rate. If you have annual churn, convert to a monthly percentage first.
Is my data private?+
Yes. All calculations run in your browser.